Journey Through Spain - Celebrate Book Day/Week 23 April

23 April is Miguel de Cervantes's birthday.  Cervantes was the author of Don Quixote de la Mancha and considered Spain's greatest writer of all time.  His birthday is a national holiday in Spain and the book industry has made hay from it, declaring the week of 23 April to be Book Week.  The message: Buy a book as a gift.  Or, as the sign says, "Are you gifting me a book?  I am gifting you a book."

The Prado Museum offered 5% off all art books in celebration of Book Week.  Other booksellers had as much as a 10% discount.  Constant and continuous discounting sales as we know them in the United States of America are unknown here, so this is a big deal.