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28 July 2012
See Poetry in Everything
But, where is the poetry? That's been romanticized, too. e.e. cummings showed that mere letters and numbers could be as poetic as Victorian words, yet here we are interrupting a marketer's dream of streamlined letters and numbers with a nightmare of words, as suggested by the Wall Street Journal's John Paul Newport with a little help from former US Poet Laureate and "stand-up poet"(1) Billy Collins for, of all things, golf balls.
(1) As ascribed by Chicago writer Rick Kogan